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In-depth Look at Choosing a Credit Card Processor

In a recent article, I address some questions most merchants DON’T ask, but should. The truth is, there is not a UNIVERSALLY PERFECT account which will save all merchants money all the time.

September 2010
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Do I Need A Terminal To Process Credit Cards?

This is one of the most common questions I encounter. The answer of course depends on how you conduct business, more importantly how you charge for your services.

The most accurate answer is “yes”. However, most people asking this question are really asking about a physical machine located at the place of business. With the advent of technology, most businesses can accept credit card transactions with the assistance of virtual terminals such as internet portals or automated voice response systems. (more…)

How Much does a Free Credit Card Terminal Cost?

There are many banks and merchants who offer free credit card terminals to their clients. But how “free” are these terminals?

The newest terminals on the market offer significant improvements in function as well as security. These terminals connect faster, some even use broadband internet connections or wireless connections, process faster and even print faster. By using an older-technology terminal you sacrifice not only speed and reliability, you may still have to use a dedicated phone line (usually not free) make your customer wait longer and even have to use specific paper, provided for a fee by your processor. Hopefully, the terminal provided to you is brand new, but this is often not the case.

Even if it appears that your terminal is free, you may be subject to a monthly maintenance fee for the life of your contract. And of course, most merchant will just build your equipment fees into the cost of your processing.

For a free 15-minute review of your credit card operating expenses, email or call to schedule an appointment.  For a vast majority of my clients, 15 minutes could save you a considerable amount of money.

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